Marketing and Social Media for the DIY Artist

The Marketing & Social Media panel is number three of four FLOBEL panels geared towards the Do-it-Yourself Artist. Fiona Bloom, Cassandra Kubinski, Lou Plaia, Hayley Rosenbaum, and Jasmine “Jazz” Young contributed their expertise in the discussion informing DIY artists about the marketing channels that must be tackled through the clutter of today’s music marketplace. Olivia Scott from omerge alliances, a marketing management consultancy dedicated to beauty & lifestyle, moderated the discussion.  Olivia encourages you to get omerged! at.

The panel focused on creating, promoting and building brands in today’s fast-paced DIY environment. The panel representatives also spoke about new technologies, tools and resources necessary to launch and sustain new products and brands.

To download the audio version, click here.



Building Your Career As A DIY Artist


Ben Rubin, independent songwriter, musician, producer, (re)-mixer

Rachel Sage, independent singer/songwriter; Owner, MPress Records

Rick Goetz, Owner, Music Coaching

Barry Heyman, Esq., Heyman Law

Dusty Wright, moderator, singer/songwriter; Owner, Culture Catch




New Tools & Technologies in Music Production



Jay Messina, World-class engineer and producer (Aerosmith, Kiss, Miles Davis, Cheap Trick)

Bruce MacPherson, musician, engineer, producer and technologist (DPA Microphones)

Frank Annunziata, artist, musician, producer (Richie Havens, Mamas & Papas, Yoko Ono); VP, A&R, Viper Records

Ric Zivic, Grammy nominated producer and composer (Z Music and Entertainment)

Seth Glier, Grammy nominated singer songwriter, pianist and guitarist (MPress Records)

Tay Hoyle, moderator, recording and live sound engineer; studio designer and builder (Owner, TayTrix)